Opening Remarks In today’s fast-paced business world, maintaining an edge of the competition is crucial. Market research has always been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are reshaping how companies gather, analyze, and utilize data a

Introduction Social media marketing is evolving dramatically in recent years, shaped by changes in innovation, consumer actions, and corporate demands. One of the most significant shifts in the advertising sphere is the emergence of AI technologies. AI’s capability to reshape social media marketing has captured the attention of organizations and